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英国当地时间9月21日,英国主流媒体《泰晤士报》整版刊发题为《Natural wonder——Hangzhou Living poetry》(中译:探索自然胜境——最忆是杭州)的文章。从浪漫的湖泊漫步到山谷里的短暂冥想,再到自然风光与现代文明充分交融的超现代的市中心里驻足,《泰晤士报》在这篇文章里,为外国读者详尽诠释了杭州是为何成为中国千年来活力不断的灵感来源地。

↑《泰晤士报》整版刊发报纸版面实拍图

一直以来,《泰晤士报》被认为是英国的第一主流大报,被誉为“英国社会的忠实记录者”,在英国主流精英社会中具有巨大的影响力。让我们一起来看看《泰晤士报》笔下的杭州是怎样的?

马可·波罗的“天城” 中国千年来的灵感来源地

八个世纪前,意大利的旅行家马可·波罗来到中国,称赞杭州是“世界上最美丽华贵之天城”。在《泰晤士报》的眼中,今天的杭州是中国最令人兴奋的旅游目的地之一。这里既有自然美景,又有保存完好的寺庙、宝塔和亭子,还有大都市的繁华熙攘。

“西湖位于杭州这座超现代化城市的中心地带”,在探索杭州的第一站,《泰晤士报》首先推向读者荐了西湖,这个迷人的地方成为不少中国最杰出的艺术家、作家和诗人的灵感来源之地。

↑西湖春日美景

“西湖的每个季节都让人赏心悦目。”在《泰晤士报》眼中,西湖的盛夏,紫莲点缀湖边;金秋,银杏和枫树五彩斑斓;寒冬,远山戴雪,梅花披霜;而春天的西湖则温和而芬芳,奶白的玉兰和粉红的樱花纷纷绽放,空气里弥漫着花香。

↑西湖金秋时刻

无论你在哪个季节来到杭州,清晨的西湖最好都不要错过,这是它最有魅力的时候。《泰晤士报》推荐道,在西湖租一条木船,在垂柳下漂荡,仿佛置身于一幅古色古香的水彩画。或者你还可以租一辆自行车,绕着周围9英里长的湖岸小径骑行,路上可以看到退休的人在带尖顶的亭子里打太极,中途累了可以在当地自营的小馆子里停下休息,享用可口的地方早餐饼和绿茶。

“晨雾笼罩在一片充满神秘气息的紫红色湖面上,杨柳低垂,宝塔层叠,绿意盎然。杭州西湖的种种美景已经让诗人和作家心动了近两千年。”《泰晤士报》在文章中如是写道。

此外,《泰晤士报》在文章中还关注到南屏山慧日峰下的净慈寺;岳王庙里坐落的威猛的石虎、石马和石羊;日落时八角形的五层雷峰塔美到不可言喻;西泠桥畔的苏小小墓;被誉为“鸟的天堂”的西溪国家湿地公园以及处处可见五彩斑斓花朵的太子湾公园。

↑西溪国家湿地公园

“但杭州的魅力不仅仅在于美丽的西湖。这座城市拥有许多重要的文化和历史遗迹,可追溯到新石器时期。其中,良渚古城遗址被公认为是中华五千年文明的实证。”

据《泰晤士报》介绍,你可以在杭州找到包括良渚古城遗址在内的三个联合国教科文组织世界遗产地。沿着古城遗址,有各种花园、潺潺的水道,观赏桥和远足小径,以及隐藏在绿荫中的艺术中心和博物馆。

↑良渚艺术中心

但如今,世界对杭州的认识已不再仅是“旅游城市”。《泰晤士报》写道,“杭州以其闲适的氛围而闻名于世,同时也是中国一些最具活力的公司的总部所在地,比如阿里巴巴(中国的亚马逊)。”

当夜幕降临,漫步于城市宽广的步行街,杭州的“另一面”也同样惊艳。

“你可以在杭州发现很多街头市场(如华丽的丝绸市场:杭州自13世纪以来一直被称为中国的“丝绸之府”)、购物中心、壮观的建筑(这里有极简主义的豪宅等)、美味的街头小吃和欢乐的晚间活动(每天晚上8点可以欣赏武林广场的音乐喷泉和3D灯光秀)。”《泰晤士报》在这篇文章里向外国游客们推荐了他们想要的一切。

《泰晤士报》眼中杭州的“打卡”圣事

在这篇刊文的后半段,《泰晤士报》为读者们列举了以下几个来杭州旅游一定要“打卡”的必做之事。

1、畅游京杭大运河

预定一个位置,坐在游船上沿着杭州驶向苏州,在世界上最古老、最长的运河上体验一段梦幻之旅。

2、感受灵隐寺日落时分

灵隐寺在英语里可以被翻译为“灵魂的隐匿之地”。日落时分,金色的光束洒满古铜色的翼尖寺顶,这是灵隐寺最美的时刻。

3、寻味河坊街小吃

位于市中心的河坊街是品尝当地美食的打卡圣地,这里有片儿川(一种用蔬菜、猪肉和竹笋做的汤面),松软的南宋定胜糕以及香甜可口的西湖藕粉。

4、龙井品茗时刻

在龙井茶村的绿野中漫步之后,坐下来用瓷质茶杯中品尝龙井,这是中国最好的茶之一。

“最忆是杭州”席卷欧洲 展现东方韵味

一直以来,杭州旅游推广营销立足城市文化底蕴在全球范围内进行创意化展现,向世界讲述杭州故事,传递东方魅力。本次泰晤士报整版报道杭州形象也标志着杭州市文化广电旅游局2019“最忆是杭州”杭州旅游欧洲市场整合营销项目逐渐进入高潮。

从9月份开始,以“东方文明曙光 现代精致生活”为主题的杭州旅游形象将陆续在英国、德国、法国的主流媒体平台上亮相。

此次2019“最忆是杭州”杭州旅游欧洲市场整合营销项目通过进一步挖掘杭州城市旅游的内涵和外延,充分展现精致和谐、大气开放的城市文化精神,以最美的姿态向世界发出邀请,热忱欢迎中外游客来到杭州、了解杭州,领略杭州的“独特魅力、别样精彩”。

附《泰晤士报》刊发全文

Natural wonder——Hangzhou Living poetry

At the heart of the ultramodern city of Hangzhou is West Lake, a place so bewitching it has inspired some of China’s finest artists, writers and poets.

Morning mist stirring over a mysterious mauve lake, sighing willow trees, tiered pagodas and a thousand layers of green – West Lake in Hangzhou is a sight that has moved poets and writers for nearly two millennia.

Every season here brings delights. Purple lotus flowers fringe the lake in summer. Ginko and maple trees flame red, orange and gold in autumn. Winter is white mountaintops and plum trees iced with snowflakes. And spring is temperate and fragrant, with creamy Yulan magnolias and baby pink cherry blossoms bursting into bloom and perfuming the air.

Hangzhou is in eastern China, just 40 minutes by high-speed train from Shanghai. Whichever season you visit, West Lake’s charms are at their height early in the morning. Hire a little wooden boat and start your day floating under weeping willows, feeling as if you’ve fallen into an ancient watercolour painting.

Or book a bicycle and gently pedal the nine-mile trail around the banks, spotting pensioners practising tai chi under peaked pavilions and stopping at family-run cafes for breakfast bing (pancakes) and cups of green tea.

Whether you choose to walk, cycle, row or sail around its waters, gardens and islands, West Lake’s ethereal landscape is one that will stay with you. But Hangzhou’s charms extend to more than just its beautiful lake. The city has scores of culturally and historically important sites, dating back to the Neolithic Age. Among them, the archaeological ruins of Liangzhu City, recognised as evidence of 5,000 years of Chinese civilisation.

And tucked away on Huiri Peak at Nanping Hill is Jingci Temple. Built in AD954, it has magnificent red lacquer halls, Buddhist sculptures and an enormous copper bell.

On the other side of the lake, Yue Fei Temple is decorated with fearsome stone tigers, horses and rams dating back to the Southern Song dynasty (over 700 years ago) and offers sublime mountain views.

The octagonal five-storey Leifeng pagoda is at its most atmospheric at sunset. While the tomb of Su Xiao Xiao, near Xilin bridge, is said to be haunted by the ghost of a beautiful 5th-century courtesan and poet who died of a broken heart.

There are parks too – Xixi National Wetland Park, known as the “heaven of birds”, and Taiziwan, striped pink, yellow, purple and orange with flowers. You’ll also find three Unesco World Heritage sites in Hangzhou, including Liangzhu; alongside the ruins there are gardens, tinkling waterways, ornamental bridges and hiking trails, plus an arts centre and museum hidden within its leafy confines.

Then, of course, there’s Hangzhou city itself, its LED-lit high rises hugging the northeastern banks of the lake. It is well known across China for its welcoming laidback vibes as well as for being a home to some of the country’s most dynamic companies, including Alibaba (China’s equivalent of Amazon).

Wander the city’s broad pedestrianised streets and you’ll find street markets (such as the gorgeous silk market: Hangzhou has been known as China’s Silk City since the 13th century), shopping malls, spectacular architecture (giant golden domes, silvery prisms, and minimalist mansions), superb street food and upbeat evening activities (try to catch the Wulin Square music, fountain and 3D light show at 8pm each evening).

Eight centuries ago, Marco Polo lauded Hangzhou as “the most splendid city in the world”. Today, it is one of China’s most exciting destinations, a heady blend of nature, wonderfully preserved temples, pagodas and pavilions, and big city hits.

From romantic strolls around the lake to meditative moments in the mountains and sci-fi stays in the heart of town, Hangzhou still has the power to inspire.

Don’t miss:

The Jing-Hang Grand Canal

Book a spot on a cruise from Hangzhou to Suzhou for a dreamy drift along the world’s oldest and longest canal. Parts of it are thousands of years old and it runs, in sections, all the way to Beijing.

Lingyin Temple

The Temple of the Soul’s Retreat, as it translates to English, is best enjoyed at sunset when golden beams wash over its bronzed wing-tipped roof.

Eat the street

Downtown Hefang Street is the place to tuck into local cuisine: try pian er chuan (a noodle soup of vegetables, pork and bamboo), fluffy Southern Song dingsheng cake and a sweet-smelling tonic of West Lake lotus root powder.

All the tea in...

Stroll through the greenery of LongJing Tea Village before sitting down to sample longjing cha, one of China’s finest teas, in a porcelain cup.

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